Privacy policy

# Privacy Policy

**Last Updated:** [08-15-2026]

At **[bledfragrances]** ("we", "us", or "our"), we respect your privacy and are committed to protecting your personal information.

This Privacy Policy explains how we collect, use, store, and protect your personal information when you visit or use **[BledFragrances]**, place an order, create an account, contact us, or otherwise interact with our services.

We process personal information in accordance with applicable UK data protection and privacy laws, including the **UK General Data Protection Regulation (UK GDPR)** and the **Data Protection Act 2018**.

## 1. Who We Are

**Business Name:** [bledfragrances]
**Trading Name:** [bledfragrances]
**Website:** [bledfragrances]
**Email:** [info@bledfragrances.com]

For the purposes of applicable data protection legislation, **[bledfragrances]** is the data controller responsible for your personal information.

If you have any questions about this Privacy Policy or how we handle your information, you can contact us using the details above.

## 2. Personal Information We Collect

Depending on how you interact with our website, we may collect the following types of personal information:

### Information you provide directly

This may include:

* Full name
* Email address
* Telephone number
* Billing address
* Delivery/shipping address
* Account login information
* Order and purchase information
* Information you provide when contacting our customer service team
* Information you provide when subscribing to marketing communications
* Any other information you voluntarily provide to us

### Information collected automatically

When you visit our website, certain information may be collected automatically, including:

* IP address
* Browser type and version
* Device type
* Operating system
* Approximate location
* Website pages visited
* Products viewed
* Referring website
* Date and time of visits
* Website usage and interaction information

Some of this information may be collected through cookies and similar technologies.

## 3. How We Collect Your Information

We may collect personal information when you:

* Visit or browse our website
* Create an account
* Place an order
* Subscribe to our newsletter or marketing communications
* Contact us
* Submit a form on our website
* Participate in a promotion or competition
* Use our website or interact with our online services
* Give consent to cookies or other tracking technologies

We may also receive information from service providers and third parties that help us operate our website and business.

## 4. How We Use Your Personal Information

We may use your personal information to:

* Process and fulfil your orders
* Process payments
* Arrange delivery of your purchases
* Manage your customer account
* Provide customer support
* Respond to enquiries and requests
* Communicate with you about your orders
* Send service-related notifications
* Send marketing communications where permitted by law and, where required, with your consent
* Improve our website, products, and services
* Understand how customers use our website
* Personalise your shopping experience
* Detect and prevent fraud, abuse, and security incidents
* Maintain the security and functionality of our website
* Comply with legal and regulatory obligations
* Establish, exercise, or defend legal claims
* Protect our rights, customers, and business

## 5. Lawful Basis for Processing

Under UK data protection law, we must have a lawful basis for processing your personal information.

Depending on the circumstances, we may rely on one or more of the following lawful bases:

### Contract

We may process your information where it is necessary to fulfil a contract with you, such as processing and delivering an order you have placed.

### Legal Obligation

We may process your information where necessary to comply with a legal or regulatory obligation.

### Legitimate Interests

We may process information where it is necessary for our legitimate business interests, provided that those interests do not override your fundamental rights and freedoms.

For example, this may include improving our services, maintaining website security, preventing fraud, and managing our customer relationships.

### Consent

Where required, we may process your personal information based on your consent.

You can withdraw consent at any time. Withdrawing consent does not affect the lawfulness of processing carried out before your withdrawal.

## 6. Marketing Communications

Where permitted by applicable law, we may send you marketing communications about our products, promotions, offers, and services.

You can unsubscribe from marketing emails at any time by:

* Clicking the "unsubscribe" link included in our marketing emails; or
* Contacting us using the details provided in this Privacy Policy.

Where consent is required for electronic marketing, we will obtain the appropriate consent before sending such communications.

Please note that you may still receive essential service communications, such as order confirmations, delivery updates, or account-related messages.

## 7. Cookies and Similar Technologies

Our website uses cookies and similar technologies to provide essential functionality, understand website usage, improve performance, and, where applicable, support advertising and marketing activities.

Cookies may be used for purposes including:

* Keeping the website functioning correctly
* Remembering preferences
* Maintaining shopping cart functionality
* Understanding website traffic and usage
* Measuring advertising performance
* Personalising content or advertising

Some cookies are essential for the operation of the website, while others may require your consent.

Where required, you will be given the opportunity to manage your cookie preferences through our cookie consent mechanism.

For more information, please see our **Cookie Policy**: [Cookie Policy URL].

## 8. Payment Information

When you make a purchase, payments may be processed through third-party payment providers.

We generally do not store complete payment card details on our own systems. Payment information may be processed directly by the relevant payment provider in accordance with its own privacy policy and security practices.

Payment providers may include **[List Payment Providers, e.g. Shopify Payments, PayPal, Klarna, etc.]**.

## 9. Sharing Your Personal Information

We may share your personal information with trusted third parties where necessary to operate our business and provide our services.

These may include:

* Shopify and Shopify-related service providers
* Payment processors
* Delivery and courier companies
* Email and marketing service providers
* Customer service providers
* Website analytics providers
* Advertising and marketing platforms
* IT and hosting providers
* Fraud prevention and security providers
* Professional advisers, such as accountants, lawyers, or auditors
* Government authorities, regulators, courts, or law enforcement agencies where legally required

We do not sell your personal information to third parties.

We only share information where there is an appropriate legal basis and where necessary for the relevant purpose.

## 10. Shopify

Our online store is powered by Shopify.

Shopify provides the technology and infrastructure that allows us to operate our online store, process orders, manage customer information, and provide related services.

Shopify may process personal information on our behalf or as otherwise described in its own privacy documentation.

For more information about how Shopify handles personal information, please review Shopify's privacy information.

## 11. Third-Party Services and Links

Our website may contain links to third-party websites, applications, or services.

If you follow a third-party link, you will leave our website and be subject to the privacy practices of that third party.

We are not responsible for the privacy policies or practices of third-party websites or services.

We recommend reviewing their privacy policies before providing personal information.

## 12. International Data Transfers

Some of our service providers may process personal information outside the United Kingdom.

Where personal information is transferred outside the UK, we will take appropriate steps to ensure that the transfer is carried out in accordance with applicable UK data protection law.

Where required, we may use appropriate safeguards such as adequacy regulations, international data transfer agreements, or other legally recognised transfer mechanisms.

## 13. How Long We Keep Your Information

We retain personal information only for as long as reasonably necessary for the purposes described in this Privacy Policy, including to:

* Provide our products and services
* Maintain appropriate business and transaction records
* Comply with legal, accounting, and tax requirements
* Resolve disputes
* Prevent fraud and misuse
* Establish, exercise, or defend legal claims

The exact retention period may vary depending on the type of information and the purpose for which it is processed.

When personal information is no longer required, we will securely delete or anonymise it where appropriate.

## 14. How We Protect Your Information

We take reasonable technical and organisational measures to protect personal information against:

* Unauthorised access
* Accidental loss
* Misuse
* Unauthorised disclosure
* Alteration
* Destruction

However, no internet transmission or electronic storage system can be guaranteed to be completely secure.

## 15. Your Data Protection Rights

Under applicable UK data protection law, you may have rights including:

* **The right to be informed** about how your personal information is used
* **The right of access** to your personal information
* **The right to rectification** of inaccurate or incomplete information
* **The right to erasure** in certain circumstances
* **The right to restrict processing** in certain circumstances
* **The right to data portability** in certain circumstances
* **The right to object** to certain processing, including direct marketing
* **Rights relating to automated decision-making and profiling**, where applicable

These rights are not absolute and may depend on the circumstances.

To exercise your rights, please contact us using the details provided in the "Contact Us" section below.

We may need to verify your identity before processing certain requests.

## 16. Your Right to Object to Direct Marketing

You have the right to object to the processing of your personal information for direct marketing purposes.

You can unsubscribe from marketing communications at any time using the unsubscribe link provided in our emails or by contacting us directly.

## 17. Children's Privacy

Our website is not intended to knowingly collect personal information from children.

If you believe that a child has provided us with personal information without appropriate permission, please contact us so that we can review and take appropriate action.

## 18. Data Breaches and Security Incidents

If we become aware of a personal data breach, we will assess the incident and take appropriate action in accordance with applicable data protection law.

Where legally required, we will notify the relevant supervisory authority and/or affected individuals.

## 19. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our business, services, technology, legal requirements, or data-processing practices.

When we make changes, we will update the "Last Updated" date at the top of this Privacy Policy.

We recommend reviewing this page periodically for the latest information about our privacy practices.

## 20. Contact Us

If you have questions about this Privacy Policy, want to exercise your data protection rights, or have concerns about how we process your personal information, please contact us:

**[bledfragrances]**
**Email:** [info@bledfragrances.com]

## 21. Complaints

If you have concerns about how we have handled your personal information, we encourage you to contact us first so that we can try to resolve your concern.

You also have the right to complain to the UK's data protection regulator, the **Information Commissioner's Office (ICO)**.

**Information Commissioner's Office**
Website: [ICO Website]
Telephone: [ICO Contact Number]