Discover Bled Fragrances – A Luxury Perfume Brand in the UK
Welcome to Bled Fragrances, a perfume brand in the UK inspired by the beauty, history, and soul of North Africa. Each scent tells a story from the golden dunes of the Sahara to the cedar peaks of the Atlas Mountains. Handcrafted with precision and passion, our fragrances combine timeless Arabian ingredients with modern luxury design. Whether you seek deep oud, warm amber, or fresh citrus blends, Bled Fragrances brings heritage and sophistication together in every bottle.
Explore our collection and find the scent that defines.
Evoke the Location
In the rugged heart of Algeria, the Aures Mountains rise like ancient sentinels, holding centuries of untold stories in their silent peaks. Bathed in amber light and brushed by desert winds, this land is where strength meets serenity where tribes once ruled and legends were born. The fragrance Aures draws inspiration from this majestic region, weaving its spirit of endurance, independence, and natural beauty into every note. It is more than a scent it is the soul of the mountains, distilled.
Cultural or Historical Story
The Aures Mountains have long been a symbol of resilience and freedom in North Africa. Home to the Chaoui Berbers, this region witnessed centuries of cultural evolution from Roman conquest to Berber resistance and Arab influence. Its history is one of pride and endurance.
During the Roman era, the Aures region was a frontier of both defiance and beauty. The Berber queen Kahina, a warrior and leader from this land, famously resisted Arab invasions in the 7th century becoming a symbol of courage and independence that still echoes through Algerian identity.
The mountains themselves nurtured a civilization deeply connected to nature. Fragrant herbs, wildflowers, and resins grew across the rugged cliffs, used for medicine, rituals, and perfumery. The air was alive with the scent of cedar, thyme, and amber resin, blending earth and sky into a symphony of survival.
It is from this ancient backdrop that the perfume Aures was born a fragrance that captures not just the place, but the indomitable spirit of its people.
How Scent Mirrors the Place
Aures embodies the elemental balance of strength and serenity that defines its namesake mountains. The fragrance opens with crisp bergamot and spicy pink pepper, representing the vitality of mountain air and the awakening of dawn over rocky peaks. These bright notes introduce a sense of renewal the same energy that sweeps across the highlands at sunrise.
At the heart of Aures lies a blend of cedarwood, jasmine, and patchouli, echoing the natural landscape and its people’s harmony with the earth. Cedar speaks of strength sturdy, grounded, and eternal while jasmine adds an airy floral softness, like mountain blooms hidden between stones. Patchouli ties the two together, earthy and soulful, grounding the scent in authenticity.
As the fragrance settles, amber, vetiver, and musk emerge a warm, smoky trail that mirrors the mystique of twilight over the Aures range. These base notes evoke both warmth and wisdom, embodying centuries of stories whispered by the wind across ancient stones.
Wearing Aures feels like walking through time every inhale a reminder of endurance, legacy, and the beauty of simplicity found in untamed nature. It is a scent of pride and quiet power, born from a land that never bowed to time.
Top Notes: Bergamot, Pink Pepper
Heart Notes: Cedarwood, Jasmine, Patchouli
Base Notes: Amber, Vetiver, Musk
The emotion behind Aures is one of strength, heritage, and peace. It captures the essence of independence and self-assured calm a fragrance for those who walk confidently between tradition and modernity. The interplay between citrus brightness, woody depth, and amber warmth evokes both the rugged resilience of the mountains and the soft grace of nature’s balance.
To wear Aures is to embrace your roots while standing tall grounded, powerful, and free. Shop the Aures fragrance here.

